jessica forgie

For this project I looked at re-branding the vegan diet so that it would be engaging to generation Z. As I felt that vegan packaging is very lacklustre and organic in quality, reflecting the product inside. There are no products on the market that work at enticing a modern consumer like gen Z- the minds of the future: in order to make change it is important that we engage with future generations. From this came True Vendor, a vegan snack brand that is good for the consumer and the planet. Here are some images of my visual report which supported my project...